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Marketing Manager · resume example

Marketing Manager resume example.

A strong marketing manager resume lives or dies by metrics — ROAS, CAC, LTV, conversion — not "ran campaigns." Name the budget you owned, the channel, the lever you pulled, and the result. Match B2B vs B2C language to the JD, and keep it single-column and ATS-readable. Below is a full sample plus how to build your own.

Score my resume free →Marketing Manager optimizer guide

The sample

A full marketing manager resume, top to bottom.

A realistic, ATS-friendly example you can model yours on. Names, companies, and numbers are illustrative — the structure and phrasing are what to copy.

Elena Rossi

Marketing Manager — Growth & Lifecycle

New York, NY · elenarossi.co · linkedin.com/in/elenarossi

Summary

Marketing manager with 6 years owning paid and lifecycle growth. Managed $300K/quarter in paid social, cut blended CAC 22%, and lifted lifecycle email open rates from 18% to 31%. Metric-first operator fluent in GA4, HubSpot, and attribution, with a track record of tying spend to pipeline.

Skills

  • AcquisitionPaid social · SEM · ROAS · CAC · CPA
  • LifecycleEmail · Retention · Segmentation · LTV
  • AnalyticsGA4 · attribution · multi-touch · A/B testing
  • StackHubSpot · Marketo · SEMrush

Experience

  • Marketing Manager — Northstar SaaS

    2021 — Present

    New York, NY

    • Owned a $300K/quarter paid social budget across Meta and TikTok; reduced blended CAC 22% via creative iteration and audience consolidation.
    • Lifted lifecycle email open rates from 18% to 31% on a 200K-subscriber list by re-segmenting and rewriting the first 4 onboarding sends.
    • Built a content engine of 8 long-form articles/month; organic traffic 4x in 6 months and contributed to 22% of pipeline.
    • Implemented multi-touch attribution in GA4, reallocating ~15% of spend to higher-LTV channels.

  • Growth Marketer — Brightwave

    2018 — 2021

    Remote

    • Ran the SEM program ($120K/year); improved blended ROAS from 2.1x to 3.4x through keyword pruning and landing-page tests.
    • Launched a referral loop that drove 9% of new signups in its first two quarters.

Education

  • B.B.A. Marketing — New York University

    2014 — 2018

    Minor in Data Science

Certifications

Google Analytics (GA4) Certification · HubSpot Inbound Marketing

This is an illustrative sample, not a real individual. Use the structure, ordering, and bullet phrasing as a model — fill in your own true experience and numbers.

Write your own

How to write a marketing manager resume.

  1. 01

    Put a number on every campaign

    ROAS, CAC, conversion rate, MQL volume — at least one belongs on each campaign bullet or the JD's keywords do not latch. "Ran paid social" becomes "$300K/quarter, CAC down 22%."

  2. 02

    Name the budget and the channel

    Budget scale signals the level you operated at; the channel signals fit. "Owned $300K/quarter across Meta + TikTok" reads as ownership, not assistance.

  3. 03

    Match B2B vs B2C language to the JD

    B2B JDs scan for ABM, lead scoring, MQL/SQL; B2C JDs scan for DTC, lifecycle, attribution. Use the vocabulary that matches the role — do not mix the two.

  4. 04

    Avoid vanity metrics

    "10M impressions" without a downstream conversion or revenue number reads as PR. Tie reach to a funnel or revenue outcome.

  5. 05

    Trim the tool list

    HubSpot + Marketo + SEMrush + GA4 + Mixpanel + Amplitude on one line is noise. Keep the 4–6 the JD actually names and you actually use.

  6. 06

    Keep it single-column and ATS-readable

    Standard headings, no multi-column layouts. A clean true-text PDF parses reliably and keeps your metrics front and center.

Keywords ATS scans for

Marketing Manager ATS keywords.

Work the ones that are genuinely true of you into your bullets and skills — not a keyword-stuffed block. Paste your resume + a job description into Resuvia to see which of these you're missing.

Marketing ManagerROASCACLTVCPAattributionGA4paid socialSEMlifecycleretentionsegmentationHubSpotMarketocontent strategySEOA/B testingpipeline

Common questions

Marketing Manager resume questions, answered.

  • What does a good marketing manager resume look like in 2026?

    A strong 2026 marketing manager resume is metric-first: every campaign bullet carries a number (ROAS, CAC, conversion, pipeline contribution), names the budget and channel owned, and matches B2B or B2C language to the target role. It is single-column and ATS-readable, usually one page, with vanity metrics replaced by funnel and revenue outcomes.

  • What metrics should a marketing manager put on a resume?

    Lead with outcome metrics tied to spend and revenue: ROAS, CAC, CPA, LTV, conversion rate, MQL/SQL volume, and pipeline or revenue contribution. Pair each with the budget and channel so the number has context. One credible metric per bullet is enough.

  • Should a marketing resume be different for B2B vs B2C roles?

    Yes. B2B roles weight ABM, lead scoring, and MQL/SQL handoff; B2C roles weight DTC acquisition, lifecycle, and attribution. Tailor the vocabulary and which campaigns you foreground to match the JD — the same experience can be framed for either.

  • How do I tailor a marketing manager resume to a job description?

    Surface the exact channels and tools the JD names where they are true of you, reorder bullets so the most relevant work leads, and match the B2B/B2C framing. ATS matching is literal, so "GA4" and "Google Analytics" can score differently. Resuvia shows which keywords your resume is missing against a JD.

  • Is this marketing manager resume example ATS-friendly?

    Yes. It uses a single-column layout, standard headings, grouped skills, and quantified bullets — the structure ATS parsers read reliably. Avoid the icon-heavy, multi-column "creative" marketing templates, which parsers frequently drop.

More examples

Other resume examples.

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