Sam Okoro
UX Designer — Product & Research
Atlanta, GA · samokoro.design · linkedin.com/in/samokoro
Summary
UX designer with 5 years shipping research-driven product design. Led a checkout redesign that lifted conversion +14%, shipped 30+ design-system components adopted across 5 squads, and runs mixed-methods research that reshapes the roadmap. Fluent in Figma, usability testing, and accessibility.
Skills
- DesignFigma · Prototyping · Wireframing · Design systems
- ResearchUsability testing · User interviews · Surveys · Heuristics
- ValidationA/B testing · Analytics · Accessibility (WCAG)
Experience
UX Designer — Greenfield Commerce
2022 — Present
Atlanta, GA
- Led the redesign of a 4-step checkout flow; usability tests with 12 participants drove 2 spec revisions, and the shipped version lifted conversion +14%.
- Designed and shipped 30+ Figma library components adopted across 5 product squads, cutting design-review time per feature from 3 days to 1.
- Ran a mixed-methods study (8 interviews + a 200-respondent survey) that surfaced 3 unmet needs, two of which became Q3 roadmap bets.
- Cleared the team's accessibility backlog by fixing 60+ WCAG 2.1 AA violations across the checkout flow.
Product Designer — Tandem Apps
2019 — 2022
Remote
- Redesigned the mobile signup; reduced drop-off between steps 2 and 3 by 19%.
- Established the team's first component library, replacing 40+ one-off screens with a shared kit.
Education
B.F.A. Interaction Design — Savannah College of Art and Design
2015 — 2019
Portfolio: samokoro.design
Certifications
Nielsen Norman Group — UX Certification (in progress)